Designing and Executing your Styled Shoot

Design & Inspiration

December 20, 2016

Designing and executing a Styled or Editorial Wedding Shoot can be quite a cumbersome process. In theory, it can be seen as fun, inspiring, and a way to hone your skills and exercise your creativity. Often, the amount of work, energy, time and money that can be involved with creating your perfectly designed shoot is overlooked. As somebody who has recently planned and designed a few Styled Shoots, I want to share my reflections on the process to help those focusing on creating an editorial piece or those simply trying to perfect their signature style.Remembering that a styled shoot is essentially a mini wedding will help apply these principals that I also use when designing a wedding!
  • The most important way to be successful with your shoot is to stay true to yourself. I found very quickly that it is too difficult to design only on trends or what you think you should do. Designing a shoot that reflects your brand and signature style will come very naturally resulting in photos with a polished, intentional look.
  • Perfectionism can be a tricky thing. You will naturally want every piece to fall perfectly into place and you may obsess over the smallest details but you have to accept that It may never be “perfect”. Through the creative design process, I often felt, “ I can do better”. But finally I just accepted that I had created a beautiful look and felt satisfied. Quieting my mind to the doubt helped produce a confident tablescape.
  • Vendor selection is important. Working with other wedding professionals you trust and that match  your design aesthetic will create an authentic shoot. With costs, vendors are much more willing to work with you on price than you may think, just have to find the right one and not be afraid to ask.
  • When it comes to sourcing your decor pieces such as candles, prop items, paper goods and floral arrangements, my philosophy is to over source. I would rather have too much than too little. An idea/image you have may translate well onto paper, then with the final execution, it may not produce the same result, so having some extra decor handy will help complete the look. Personally, I have begun keeping a decor box filled with various candles, vases, ribbons, and other items!
  • Work from a template. The same basic pieces will be consistent across most of your shoots. Think dishes, wine glasses, florals, tables and chairs. The actual pieces will change, but having the list of pieces to source each time will put you steps ahead.
Whether you are designing a full editorial shoot or a mock table for your clients or for yourself as the bride, these tips will help the entire design process!